Maruti Suzuki Swift Sport – India launch possible?

I am very well aware of the fact that almost 100 people have already written upon this topic, but I am here to be the best not first. This article would clear virtually all your concerns on the ins-and-outs of the new Swift Sport spotting in India. Happy Reading!

Introduction

“Bbuuzzzz…bbbbzzz..bzz…” – what’s that you ask? That’s how the news of the Swift Sports sighting in India has buzzed around. The Hyundai i30 too has been spotted (but as a test car) and has generated some hype, but the Swift Sport has just stirred up the community like a whisk whisking an egg after it has been cracked open into a bowl. (I really need to start using better similes for describing stuff lol)

We all have loved Maruti for something or the other. Maybe your first car was a Maruti, or you just loved their old N/A (naturally aspirated) engines, whatever may the reason be, we can all agree for a fact that now Maruti is not the cool car guy in the market. There was a time when we had real gems by MS (Maruti Suzuki) going around revving their nuts out on the streets. Gone are those days, but what if they are coming back with a punch.

(I had previously written an article on Maruti Suzuki’s untold story, you can check it out later by clicking here)

‘Punch’ – What comes to your mind when you hear the word? A boxer? or a teenager who has just fought with his mate? Definitely, a teenager comes to mind—an angry, youthful creature with all the power and agility. The Swift Sport is no different. Just don’t expect it to go “burppp..ppp.buur..ppp” like some JDMs. 

Let’s talk numbers, shall we?

The current Swift Sport (Europe version) packs in a Fiat-sourced 1.4L turbo-petrol motor (K14D) producing a combined 140PS of power and 230Nm of torque, mated to a 6-Speed stick shift (MT). The 1.4L Booster Jet motor delivers 129PS of power, while the 48V electric motor delivers 13.6PS and 53Nm. Yes, it is a hybrid, and we are expecting good fuel efficiency under normal driving conditions.

All this translates to a 0-100 kmph time of just 8.1 seconds (claimed) and a top speed of 210 km/h (claimed)!

Speculations

In my opinion and a few others, the car that was spotted wasn’t a test car. Either it was a personal import or a car to be used for development or some internal work. It is highly unlikely that it is a personal import; hence, it is safe to rule out that speculation.

Even if Maruti decides to bring the hot hatch to Indian shores, it has to go through a few hurdles. 

Firstly, the mentality of a general buyer isn’t towards performance but pleasure. This was seen as Maruti tried to experiment with the Pseudo-Hot Hatch, the Baleno RS, which has now been discontinued because of the BS6 norms and sales figures. The Baleno RS was neither a mass-market consumer car nor a proper hot-hatch. It produced a mere 100hp from its 1.0L 3-cylinder Booster Jet. That is not even Luke-warm for the segment it was competing in. This incident would surely play a role in determining the Swift Sport’s future announcement in India. This could turn out two ways, either they completely ignore the hot-hatch segment or learn from their mistakes by bringing the Swift Sport to India with all the beans we wanted in the first place. 

Secondly, the price factor plays a huge role along with people’s mentality for selling a product. A good product with a bad price tag (like the VW GTI) isn’t generally considered as a consumer magnet. Even though, the VW GTI turns many heads but actually buying one from your own pocket is a no-no situation. On the other hand, a good product with a good price tag sells like hotcakes! The Swift Sport in that matter costs a whooping £18,000 (acc. to Carwow) i.e. ₹17,27,000! And that’s the price w/o including import duties and other miscellaneous costs. It is seriously a not-so-great deal if we consider that the Abarth Punto was available at around ₹10,00,000.

And now to my final point, the Swift Sport uses a Fiat-sourced engine which is the same as that in the Abarth Punto i.e. the 1.4L T-Jet (The T-Jet produces a bit more power in the Abarth though). This engine hasn’t been upgraded to comply with the BS6 norms and has been discontinued. Bringing the Swift Sport would result in reviving the engine but at a cost. Is MS ready to put in those extra bucks and efforts?

Is there any hope at all?

It’s not all cloudy as a few things are going for MS, which might encourage them to launch the Swift Sport in India.

With the exit of the Baleno RS the company no longer has a hot-hatch to purr in its portfolio. This empty position might pave the way for the Swift Sport. Also, almost all the manufacturers have dished their performance cars due to sales figures and BS6 norms. This means that there isn’t going to be a fierce rivalry in the segment if the spicy new Swift is launched at the moment!

Adding to this, the government has allowed OEMs to import 2,500 units a month without homologation.

In 2018, a similar form of hype was generated by rumours surrounding the launch of the Swift Sport and the Jimny in India. The idea was soon trashed as Maruti confirmed that they had no plans to launch either of the two vehicles because there wasn’t enough demand in the market for them.

Jump to the 2020 Auto Expo, and we are surprised to find the Jimny at the show. Maruti Suzuki wanted to analyze the market and see the publics’ reaction to the quirky little off-roader. The Jimny sure did bring many wandering eyes to automakers’ pavilion. Hence, we are going to receive a 5-door Suzuki Jimny by 2021 instead of the 3-door Jimny Sierra which was on display. Well, somethings better than nothing at least.

My guess is that just like the Jimny has been re-thought for the Indian market; similarly, the Swift Sport could also be considered shortly.

Conclusion/Solutions

If MS actually considers launching the car then, it must be launched either along or around the time of the Jimny’s launch in 2021 because 2022 would just be too late for the Swift Sport.

The Suzuki Swift Sport costs ₹17 lakhs already and bringing it in as a CBU would only increase the price. What MS could do is use the Swift we get here as standard instead of using the Euro-Spec car. The Euro-spec car costs a lot more than the standard one because it has some very up-market features like collision mitigation braking, lane departure warning, lane departure prevention, weaving alert, high beam assist, and adaptive cruise control. All this would be considered a gimmick for such a small car at this price and would most probably be removed to keep the cost around ₹10 lakhs.

If MS is able to pull this off, then, it would be safe to say that the legend has returned!

Do note; all this is pure speculations as we have absolutely no clue whether MS is actually planning something like this or not. Let’s keep our fingers crossed and hope for the best. #make_maruti_great_again

Meme

These were my speculations on the Swift Sport. What do you think about the car and do you think MS would actually consider its launch? Why or Why not? Let me know in the comments.

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Maruti Suzuki Ciaz S launched

Maruti Suzuki has launched the BS6 Ciaz along with a new sport model named the Ciaz S. The prices start at ₹ 8.31 lakh and go up to ₹ 11.09 lakh. There is no Diesel engine on offer as Maruti Suzuki is phasing out its Fiat-sourced 1.3-liter unit and the in-house developed 1.5-liter engine as neither will be upgraded to meet BS6 norms. The Ciaz S is priced at ₹ 10.08 lakh. On the heart of the matter, the Ciaz is powered by a 1.5-liter petrol engine with Suzuki’s Smart Hybrid tech churning out 105hp. 

Now moving on to the changes that Maruti has to offer with the new Ciaz S over the normal Ciaz. The Ciaz S is based on the top trim Alpha with a manual transmission. It is available in three colors- Sangria Red, Premium Silver, and Pearl Snow White. On the exteriors, the Ciaz S gets a body kit with signature dual-tone sporty exteriors and intense black accentuations on the side & rear underbody, trunk lid spoiler, ORVM cover, and front fog lamp garnish. All this is perked up by multi-spoke 16-inch alloy wheels which are also in dark finish. All this sport appeal doesn’t end there but also continues on the inside with black interiors adorned with silver accents on the door trim and instrument panel. 

My opinions/rant

Some of you may consider this as a rant but the terms – “RS”, “S” etc. don’t have any sort of meaning in Maruti’s world where they are just terms attached as a suffix or a prefix to an existing car name to make them sell even more. Sportiness doesn’t come from slapping on a body kit along with the color black all over the car. Sport has a certain feel to it. Car enthusiasts such as myself will hate to even put an eye on these cars. I am having my exams next week and haven’t been very active since the last few days to post but I had to bring this in the limelight because adding an ‘S’ and applying cosmetic mods doesn’t make a car sporty! Tata has done great with its JTP versions. Fiat had changed the Indian hot hatch game back in 2015 with the release of its Abarth Punto in India. Volkswagen has proven how performance can strike a balance with practicality and value for money with its Polo. All this yet the general public is still blind enough to go buy a Baleno RS with a puny 1-liter 3-cylinder 100hp producing motor. Ask yourself enthusiasts – ‘Is that a true hot-hatch?’ And if any part of your body says yes to that car being a hot-hatch then you are sadly no longer a person who sees cars as an emotion and more than just a machine taking us from point A to point B. I completely understand the fact that Maruti has to create mass-market cars and has to keep them affordable but why use the term such as ‘sport’ to market them. They couldn’t have done any engine modifications as that would have increased the price by a lakh or two. We all are aware of the fact that car enthusiast centered brands have always failed in our market. 

Lastly, I would like to say – “All that glitters isn’t gold and all that’s black isn’t sporty”. 

Do let me know your opinions on the pseudo sport sedan in comments below, it would be great to have a discussion on this topic. 

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