Since I wrote an article on the Hummer being resurrected which was was just based on rumors (You can read it by clicking here) since then new information has surfaced. So, I decided to give a short news update.
GM – the Detroit automaker confirmed the plans for resurrecting the Hummer and teased us with 4 videos (linked below) for the “GMC Hummer EV pickup”. They have also scheduled a 30-second Super Bowl ad for the vehicle featuring NBA star LeBron James. The spot is scheduled to air during the second quarter of Sunday’s game.
The Hummer EV pickup (acc. to GM) will feature 1,000 horsepower and 11,500-pound-feet of torque. It would take just a blink of an eye for the Hummer to reach 60 mph from a standstill (0-60 mph takes just 3 seconds!) No price has been announced yet. Phil Brook, GMC vice president of marketing said, “It’s a combination of an incredibly capable truck and a supercar. Those sorts of times are in that ballpark.” He also went on to term the EV has an “all-electric super truck”. “It is very different from anything we’ve ever done before,” Brook said. “This is the start of big things in the electric space. This is GMC and how we’re moving into that space in a big way.” GM has no plans to build a gas-powered Hummer with an internal combustion engine, according to Brook which is actually a very sensible decision. GMC plans to release 20 new vehicles globally by 2023 and using the Hummer EV as a pivot in the all-electric vehicles market.
The Hummer EV pickup is expected to go into production in the fall of 2021 at a plant in Detroit, followed by sales starting toward the end of the year. There is no news for a Hummer EV SUV counterpart though. Moving on to discuss the teaser videos, they have details regarding the specifications and a preview of the front of pickup. The front features a new iteration oh Hummer’s well known slotted grille with the branding “HUMMER” being backlit. It looks futuristic with some pinches and hints of the old-school off-roader. The teasers also include a tagline on which GM is branding their new product. It is taglined as “A Quiet Revolution” “All-Electric. Zero emissions. Zero limits.”
People seemed to be very optimistic about the launch of the new Hummer as the poll on my previous article showed positive feedback. The YouTube comments section for the teaser videos was no different. Everything seems to be going for the Hummer. It has got public recognition, nostalgia, great advertisement, great specifications and most importantly a great start with a lot of positive feedback. The only let down could be the pricing which has not yet been decided. The Hummer needs to be priced effectively because it is wanting to enter a pre-established market with gasoline trucks as well as new EV pickup trucks like the Rivian, Cybertruck, electric F-150, etc.
Let me know your opinions down in the comments below. Remember to follow me on Instagram for future updates! @revv_reviews
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